Having trouble getting people to your website? Want to know some ideas on how to expand your online reach? Many small businesses are trying to maximize their website visits but don’t know where to get started.
Here are the Online Marketing Strategies to Maximize Website Traffic
We will be taking you through 7 online marketing strategies that can increase your website visits every month!
1. Advertising
The first of the online marketing strategies is advertising. Your business should be advertising to increase traffic, but you should ask yourself whether you’re doing so in the right way. There is no need to pay large sums of money for TV ads or giant billboards anymore. Companies can simply go online to start their advertising. Companies that are just starting to advertise should look into social media, Google ads, and Bing ads. These are all inexpensive online marketing strategies and have the ability to reach huge audiences. It is also more targeted, meaning your advertisements can be directed at people who have searched up particular search terms or phrases. This way, you can promote your product to people who are more interested in your product.
2. Social Media
Another way to increase website traffic is through social media. Your company can easily set up a Facebook, Twitter, or Instagram page to reach more clients. When it comes to social media, there are definitely some strategies that can be looked at. One big part of online advertising is timing. I work for a startup called Woveon. This company is based in the United States but also has a branch in Australia. When pushing out blogs to social media we try to target times that generate the most activity. Sometimes we push the same blog out multiple times so that we can get both prime times in the US and Australia. Social media advertising is also so easy because companies such as Hubspot can help control your marketing campaign by timing your posts and picking high traffic times. Overall, social media is a great way to advertise because it is cheap and efficient.
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3. Content Marketing
Now that you have social media mastered, you are going to need something to post! Content marketing is the process of creating content to send out in the form of blogs, PDFs, infographics to get more traffic to your website. In order to get the most traffic possible, use SEO (Search Engine Optimization) to rise up in Google’s standings. Another thing about content marketing is that it doesn’t always have to be about your company. People are interested in much more than just your company, so produce a broad array of information to capture the most attention possible. Lastly, a small but important part about content marketing is reaching out to similar bloggers and linking them. This helps both of you increase traffic, especially if the articles are on similar topics. Content marketing is often overlooked when small businesses are trying to reach new customers, but it is extremely cost efficient and easy to do.
4. Site Load Time Improvement for SEO
If you are still waiting to see what picture is going to pop up above, you now understand the problem with slow site time load. 57% of web users wait for 3 seconds or less to pick a website when searching for information. When searching on Google, the websites that load the fastest often come up as one of the first links. One way to increase speed is to have a base SSD near your largest traffic areas. You can also increase website speed by simply decreasing the number of graphics. These small adjustments can move you up the order on Google, which, in turn, gets more traffic to your website.
5. SEO (Search Engine Optimization)
Search Engine Optimization, or SEO, is the process of making sure your website or blog shows up first on the list when using search engines. A big part of SEO is keyword searches. These are the words that are most commonly searched and will most likely move your article to the top of the list. For example, if you are writing a blog on how to increase traffic to your website, use “online marketing” as a keyword. On the other hand, don’t overuse keywords. Google punishes websites that don’t seem natural and doesn’t allow them to rise up in ranks. Lastly, when doing SEO, make sure your URLs are simple and short. URLs that have lots of random numbers, letters, and symbols are often thought to be spam. So next time you are creating a blog or page, remember how SEO can help you.
6. Meta Tag Optimization
Meta descriptions are 160-character descriptions that summarize the page’s content. The meta description is important for on-page SEO because if the searched phrase contains the meta description, it will boost your SEO. It is also important to have a call-to-action, such as “learn more,” or “read on.” SEO and meta descriptions go hand in hand when driving more traffic to your website.
7. Internal Linking
The last of the online marketing strategies is simply to internal link within your online content pieces. The key to internal linking is to have lots of content. If you are able to create lots of content, linking your articles that are on the same topic can boost your website’s standing. However, linking everything back to the home page, or even the contact page can decrease the page’s standing as a whole. Mix between similar content for the best overall strategy. Google suggests to find a balance so that your links aren’t excessive.
Online Marketing Strategies
Although this is nowhere near an exhaustive list of options to boost website traffic, it is a solid start. Online marketing strategies ranges from social media to simply improving SEO. Most of these will only require tiny adjustments that will make a big difference overtime. If you would like to learn more about gaining customers, take a look at 5 Ways Companies Have Used VR In Marketing or 7 Sales Strategy Templetes You Wish You Had Earlier!
