When it comes to the customer support of a business, it is surprising that not a lot of businesses have it covered. It is possible that after painstakingly building a business over the years, just a few bad customer experiences can lead to the downfall of the product. If you’re in such a scenario, you don’t have to start worrying, just take a page out the books of the industry giants. They’ve been providing their services for years and if there is one thing they know how to do well, it is to provide customer support.
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By studying their customer support strategy, you can focus on incorporating these in your business as well. The following are some of the best companies and their world class customer support teams.
Customer Support Teams to Look Up To
Zappos – The Customer Comes First
Zappos is a retail and e-commerce site and it stands out due to its amazing customer support. The support team is considered to be the golden standard which has gone out of its way to cater to the needs of the customer. Their team has consistently delivered on their promise and each client is treated as a priority. See more about their culture here https://blog.kissmetrics.com/zappos-art-of-culture/Customers also have happy stories to recount with one of them telling how they got their shoes delivered overnight for a wedding, without having to pay any extra cost, or how one of the Zappos team members went to another store to get shoes for someone once they were sold out. By considering no request as impossible, Zappos has elevated its customer support to heights that are other companies aspire to reach. Read more about the customer service strategies behind Zappos https://sharpencx.com/blog/zappos-customer-service/
Publix – By the People, For the People
A market chain, much like Walmart, Publix is a company that provides exceptional customer services due to the fact that it is by the people, for the people. The company focuses on the needs and wants of their employees. This in turn allows it to focus better on the needs and wants of the customers as well.By investing in the wellbeing of their people, the company has managed to consistently deliver a positive shopping experience to the customers. Moreover, it is the largest employee owned store and has a great record of ensuring that their store can cater to the shopping requests of others around them. Learn from their customer service http://www.happyfox.com/blog/how-to-create-killer-customer-service-models-learn-from-publix/
Amazon – the Customer is at the Centre
Amazon.com is the world’s largest, online platform for sales and ensures that they can provide stellar customer services to their clientele. Apart from their 24/7 availability, Amazon.com also offers full refunds immediately, provides self-service and runs checks on the retailers they feature to ensure they are up to par with their standards.
Even when they are developing new product offerings, Amazon.com makes sure to keep the customer in the middle of it all. All services are tested and tweaked according to the customer in order to enhance the experience before they are launched and they have a proven track record, even winning multiple awards for their customer support.
Apple – Reinventing the Customer Experience
With Apple, innovation is the name of the game. Apple’s customer support is prompt and exceedingly helpful with many of their outlets functioning as customer support centres too. The staff of their customer support is well-versed regarding Apple products and from simple recommendations to helping with troubleshooting equipment, they can easily address a wide range of technical problems.
Moreover, Apple’s staff consists of people who are passionate about the company and the products it creates. Going to the Apple Genius bar is an experience in which many people find out more about the company, the products and walk away with a smile on their face. Apple has also continuously strived to train its staff regarding the products and how to address queries. By investing in its workforce, Apple effectively helps to ensure that there are no unnecessary problems faced by anyone.
Nordstorm – Maintaining a Healthy and Strong Relationship
Another retail company that focuses on the wellbeing of their clientele, Nordstorm has worked its way up and during that process; they have done their best to build a working relationship which is healthy, reliable and stable. By adding a personal touch to their services, Nordstorm ensures that they are able to effectively appeal to their clientele.
Their shopping experience revolves around removing the painful checkout lines, helping clients with their purchases as well as offering to find the clothing items that a client needs, even when they are out-of-stock in certain cases. Moreover, the team isn’t shy about interacting personally with the clients as well, even commending their fashion choices and recommending more clothing which goes hand in hand with their tastes.
At the end of the day, building a successful customer support team can rely on a lot of factors but these businesses have narrowed them down to 5. By using their example, you can push your business to newer, better heights. Learn more how they went the extra mile with customer service https://www.shopify.com/retail/119531651-how-nordstrom-made-its-brand-synonymous-with-customer-service-and-how-you-can-too