The internet has paved the way for a new economy through its sheer size and explosive growth. It has led to existing business paradigms evolving in their entirety. In today’s competitive world, it is essential for any business to have an online identity. There are numerous businesses, including small business and medium sized companies, which have witnessed success by opting for e-commerce.
Here are the top 5 reasons why you should have a website for your Business
1. Brand Perception
Whether you offer your services or products online or not, it is essential to establish your brand image online. Nowadays, when people hear about a company and are interested in it, the first thing they usually do is search for it online; if it doesn’t have an online presence, it won’t be considered seriously. A corporate website can enhance your company’s image among your customers.
Market research indicates that around 67% of successful businesses have a website. Furthermore, about one-fourth of retail sales in 2012 were web influenced and the number has drastically increased since then.
2. Enhanced Customer Support
Customer retention is obviously something every business strives for. Good customer support is essential to retain your customers and increase customer satisfaction. The internet has made it easier for all businesses to connect with their customers and provide better customer support. The more effective the customer service, the higher your sales and profitability will be.
3. Reduced Costs
You can take any aspect or area of your business online, for example, procurement, shipping, billing, supply chain, etc. Reforming these processes through online systems will enable you to cut costs significantly. For example, you can decrease the cost of operation, repair, and maintenance by 5% if you adopt e-business solutions.
4. Doing Business 24/7
You can make sales even when you are sleeping! This is possibly the biggest advantage of have a website as your shop is open 24/7 all year round. Your customers can buy your services and products whenever they want to. This provides convenience to your customers, especially in the chaotic lifestyle we have adopted today. They can make a purchase decision quickly if it is providing convenience for them.
5. Keeping Your Customers Informed
Your website works as an online catalogue or brochure too. It is super easy and quick to update all the latest information regarding your services and products on your website as compared to print material. It is an effective way of informing your customers about the latest happenings in your company, launch of a new product/service/outlet, special promotions and discounts, upcoming events, and any other information you want to provide your customers. Unlike print ads, your website will always stay current and updated.
Aside from these five reasons, there are numerous other advantages of having a website for your business. It is much easier and cheaper to conduct business and even market your business online. It might require a bit of an effort at the start, but it is undoubtedly going to make a huge impact and enhance the success of your business. So, if you don’t already have a website, make one immediately and take your business to a whole new level.